In popular culture, the idea has spread that Artificial Intelligence (AI) will replace the human being, taking it away from the tasks it now performs, and many people fear that robots will completely replace people. Marketing experts hope that the term augmented intelligence will help the general public to understand that AI software is intended to improve products and services, not to replace the humans who use them. It is a union and coordination of forces and capabilities between artificial intelligence and human intelligence to carry out tasks more efficiently and beneficially for people.

In this way, the term Augmented Intelligence arises to demystify the alleged dangers that this technology automatically brings to society. The key argument of this concept is based on the fact that all technology is created by humans, and although it works autonomously, it obeys the man-made programming code.