In popular culture, the idea has been spread that Artificial Intelligence (AI) will replace the human being, taking it away from the tasks it now performs, and many people fear that robots will completely replace people. Marketing experts hope that the term augmented intelligence will help the general public to understand that AI software is intended to improve products and services, not to replace the humans who use them. It is a union and coordination of forces and capabilities between artificial intelligence and human intelligence to carry out tasks in a more efficient and beneficial way for people.

In this way, the term Augmented Intelligence arises with the aim of demystifying the alleged dangers that this technology automatically brings with it in society. The key argument of this concept is based on the fact that all technology is created by humans, and although it works autonomously, it obeys the man-made programming code.